Jordan Quashie

About Jordan Quashie

I’ve spent the past decade building a career at the intersection of paid media, performance marketing, and digital innovation. Along the way, I’ve managed $45M+ in paid media investments, scaled campaigns across Meta, Google, TikTok, YouTube, and LinkedIn, and partnered with cross-functional teams to translate marketing investments into measurable business outcomes.My experience spans direct-to-consumer growth, global campaign strategy, and multi-brand portfolio management across industries like sports, entertainment, fashion, and digital media. Whether it’s improving ROAS by 20%, reducing acquisition costs by 15%, or expanding audience reach by millions, I focus on building strategies that combine creativity with data to deliver efficiency and impact at scale.Beyond execution, I’m passionate about mentorship, innovation, and storytelling with data. I’ve developed forecasting models, built dashboards in Salesforce and Excel to connect performance with financial pacing, and introduced testing frameworks that drive smarter decision-making. I thrive in collaborative environments where strategy and execution come together — and where there’s always room to experiment, learn, and push digital media forward.

Experience

1. Paid Media Manager

   Highsnobiety

   Jun 2024 — Present · NY, US

   Working with our editorial, media, creative and social teams, develop creative and strategic solutions to best showcase and improve the social performance of our branded editorial content• Consult with clients on strategies for their channels, coordinate social schedules and rollouts, and develop best practices for posting• Oversee all aspects of HS+ Paid Social including dark social ads, boosting organic content, ensuring delivery of impression goals, and optimizing performance• Work closely with Media Operations to launch paid social line items and packages for each campaign• Think strategically about paid media and how our approach can evolve to ensure industry-leading performance• Work closely with the creative and branded editorial team to help ideate, create and execute innovative content that speaks to the various social media channels and formats such as Instagram and TikTok• Think strategically and creatively on how best to utilize our social media channels and our brand partners by creating content activation strategies and best practices• Work closely with the campaign manager to improve organic and branded content performance• Work on social strategies and consult with key brand partners and clients, including ideation, creative direction, roll out, and reach

Education

• Howard University

  Bachelor’s Degree, Management Information Systems, General

Skills

• Sales
• Fashion
• Microsoft Office
• Customer Relations
• Flexible Schedule
• Analytical Skills
• Mathematical Analysis
• Apparel
• Can Do Approach
• Brand Development
• E-Commerce
• Store Management
• Retail
• Merchandising
• Social Networking
• Marketing
• Social Media
• Time Management
• Visual Merchandising
• Retail Sales
• Styling
• Vmware
• Computer Hardware
• Network Architecture
• Subnetting
• Vlan
• Network Integration
• Virtual Machines
• Virtual Desktop Infrastructure
• Management
• Social Media Marketing
• Product Development
• Leadership
• Trend Analysis
• Microsoft Excel
• Microsoft Word
• Customer Service
• Microsoft Access
• Microsoft Azure
• Server Configuration