Jordan Menard
Assistant Director of Digital and Social - Big Ten Conference
- Role
- Assistant Director of Digital and Social at Big Ten Conference
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Jordan Menard
Strategic marketing leader with a passion for brand storytelling, audience engagement, and digital innovation. With experience across sports, lifestyle, and entertainment industries, I bring brands to life through multi-platform content strategies, strategic partnerships, and performance-driven campaigns. A hands-on leader with a track record of building high-performing teams, optimizing workflows, and driving large-scale projects from concept to execution. Whether it\'s launching an integrated marketing campaign, building a community, or driving digital growth, I know how to connect the right message to the right audience in creative, compelling ways. Let’s make an impact together!
Experience
Assistant Director of Digital and Social
Jul 2024 — Present · Chicago, IL, US
Develop and execute the Big Ten Conference social media strategy, driving digital storytelling and brand visibility across all platforms- Lead content strategy, creation, and execution across Instagram, X (Twitter), Facebook, and TikTok, increasing audience growth and engagement- Plan and oversee content coverage for all Big Ten Championships and conference events, including on-site creative direction and real-time storytelling- Led the Big Ten’s 2026 Winter Olympics digital campaign, serving on-site to capture and distribute real-time Olympic content highlighting Big Ten athletes on the global stage- Hire, manage, and coordinate on-site creative teams (photographers, videographers, and editors) for major conference events and championships- Negotiate and manage freelance creative contracts, ensuring high-quality production while maintaining budget efficiency- Manage partnerships and relationships with member institutions, media organizations, agencies, and distribution partners- Oversee budget planning and allocation across staffing, events, apparel, and creative contracts- Produce and coordinate multimedia storytelling, including video, photography, graphics, and editorial content to support conference initiatives- Analyze performance metrics and audience insights to refine digital strategy and maximize reach and engagement- Collaborate cross-functionally with conference leadership, marketing teams, and member schools to align digital initiatives with broader brand and marketing goals.
Education
Central Michigan University
Bachelor of Associated Arts, Sport Management; Minor: Journalism
2016 — 2020
University of Indianapolis
Masters of Science, Sport Management
2020 — 2022
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