Jordan B. McKoy

About Jordan B. McKoy

I’m a performance marketing leader specializing in paid media strategy, demand generation, and full-funnel customer acquisition.In my current role as Marketing Manager, I lead multi-channel paid media initiatives across social and digital platforms, driving scalable lead generation, acquisition growth, and conversion performance. My work focuses on aligning media investment with business outcomes through audience strategy, creative testing, and performance optimization.Prior to stepping into my current role, I served as Interim Lead of Paid Media & Partnerships, where I guided cross-channel planning, managed agency relationships, and supported executive stakeholders in aligning marketing investments with growth objectives. This transition strengthened my leadership scope and expanded my responsibility across performance strategy and partner integration.My expertise spans Meta Ads, Google Ads, campaign optimization, and acquisition strategy. I’m passionate about building performance programs that connect brand storytelling with measurable growth.My expertise spans Meta Ads, Google Ads, audience segmentation, creative testing, and performance optimization. I’m passionate about building acquisition strategies that connect brand storytelling with measurable growth.

Experience

1. Director of Marketing (Consultant)

   Dfree Movement

   Sep 2025 — Present

   Lead marketing strategy development across digital, partnership, and community engagement initiativesBuild integrated campaigns supporting financial literacy programming, events, and national partnershipsOversee brand positioning, messaging, and content strategy to expand audience reach and program visibilityCollaborate with executive leadership to align marketing initiatives with organizational growth goalsDevelop outreach strategies targeting churches, corporations, and community stakeholders

Education

• Rutgers University

  BA, Communication (Major) Entrepreneurship (Minor)

  2011 — 2016

• Texas Southern University

  Master of Business Administration - MBA

• Make-up Designory

  Certification, Make-Up Artist/Specialist

  2017 — 2017

Skills

• Sales
• Customer Service
• Management
• Microsoft Office
• Microsoft Excel
• Marketing
• Microsoft Word
• Powerpoint
• Leadership
• Social Media
• Teamwork
• Retail
• Visual Merchandising
• Makeup Artistry
• Special Effects Makeup
• Prosthetics