Jordan McDowell

WORK HISTORY

EDUCATION

ABOUT JORDAN MCDOWELL

Simply put, I’m a strategist and marketer who brings people together to make impactful things happen.I’m currently Head of Strategy at McCann based in Manchester, where I lead brand strategy, communications planning and social media strategy across national and global client accounts. I run multi-disciplinary strategy squads across borders, working with teams throughout the McCann network to solve complex business problems and build ideas that deliver both cultural relevance and commercial return.My career spans brand-side and agency-side roles across retail, FMCG, health, finance and regulated categories. I’ve led strategy for major brands including Aldi, Microsoft, Matalan, PureGym, Mattel, Kia and Microsoft, driven measurable growth through new brand platforms, and helped unlock millions in value through media, digital and experience-led thinking. Earlier in my career at Co-op, I led digital, social and CX strategy, including launching new FMCG propositions, applying a full rebrand across app and web, and building the organisation’s first unified digital marketing strategy. Whilst working in the fashion sector I was named in British Vogue’s top 100 most influential people in online fashion for my journalism and work with some of the UK’s top fashion retail players like Boohoo.com and TK Maxx, Selfridges and Harvey Nichols. I’m passionate about effectiveness and creative ambition working together, something reflected in my work being recognised across industry awards and my role as a judge for Effie UK and Effie Europe. I’m also proud to support the next generation of talent as a mentor, IPA iLister and long-standing juror for the edcom Ad Venture Competition and support for The Marketing Academy as a proud scholarship alumnus.If you’re looking for a strategist who blends rigour with creativity, and leadership with curiosity, let’s talk