Jordan Lott
Brand Builder & Product Storyteller | Marketing Strategy | Go-to-Market Execution
- Role
- Senior Associate Brand Manager at Banza
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Jordan Lott
I’m a brand strategist and cross-functional marketer with a track record of launching innovation, scaling go-to-market strategy, and translating insights into impact. I’ve led the commercialization of 30+ new SKUs, partnered with organizations like Major League Pickleball and Oceana to build culturally resonant campaigns, and developed messaging that moves the needle across retail, digital, and B2B channels. In my current role, I focus on product storytelling where I craft narratives to connect innovation to consumer needs, ultimately shaping how people experience a brand. My experience spans brand storytelling, sales enablement, campaign development, and cross-functional leadership, and I bring a consumer-first lens to every brief, toolkit, and touchpoint. I’m energized by the challenge of turning insights into strategies, strategies into campaigns, and campaigns into meaningful connections.
Experience
Senior Associate Brand Manager
Nov 2025 — Present
Education
Purdue University
Bachelor of Arts - BA
2017 — 2020
Purdue University
Bachelor of Science - BS
2016 — 2020
Skills
- Microsoft Excel
- Marketing
- Research
- Microsoft Office
- Strategic Planning
- Customer Service
- Microsoft Word
- Public Speaking
- Leadership
- Powerpoint
- Social Media
- Sales
- Management
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