Jordan Keables

Director of Product Development and Merchant Analytics @ Merrick Bank / Strategic Data Analyst / Relationship Manager / Product Owner

Role
Director, Product Development and Merchant Analytics at Merrick Bank
Location
Ogden, UT, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Jordan Keables

I’ve always been obsessed with the \"why.\"Whether I was leading strategic analytics at Bank of America or driving project management at Merrick Bank, I’ve found that the best growth strategies don\'t come from just staring at spreadsheets—they come from understanding the human behavior behind the data. I love the challenge of taking a complex market research finding and translating it into a process that actually works better for the end user and the bottom line.Right now, I’m sharpening that lens as an Executive MBA candidate (and Class President) at BYU. My career has been built at the intersection of merchant acquiring, payments, and operational efficiency, but what really drives me is the opportunity to build better systems and lead teams that care about the impact of their work.When I’m not diving into consumer insights or coursework, you’ll usually find me outdoors—likely hiking, rucking, or planning the next camping trip. I’m a firm believer that the best leadership lessons often happen outside the office.If you’re looking for someone who can bridge the gap between high-level strategy and boots-on-the-ground execution, let’s talk.

Experience

  1. Director, Product Development and Merchant Analytics

    Merrick Bank

    Dec 2023 — Present · Ogden, UT, US

    Product Lifecycle Leadership: Directing the end-to-end lifecycle of merchant acquiring software, from initial technical ideation and feature design through to market launch and continuous performance analysis- Profitability & Scaling: Spearheaded the integration of new institutions onto a large-scale service platform, aligning technology systems to drive a 56% increase in product profitability- Operational Efficiency: Utilizing data-driven performance assessments to guide strategic initiatives, resulting in a 25% improvement in program efficiency- Cross-Functional Governance: Leading collaboration across IT, risk, and finance departments to engineer secure, compliant solutions for complex industry challenges- Strategic Client Outcomes: Optimizing client success by leveraging performance data to inform high-level governance and strategic direction.

Education

  • Brigham Young University Marriott School of Business

    Executive MBA, Business Administration and Management, General

  • Brigham Young University - Idaho

    Bachelor of Science (B.S.), Business Management, Finance, Marketing, and Related Support Services

    2009 — 2012

Skills

  • Time Management
  • Management
  • Teamwork
  • Training
  • Social Media
  • Microsoft Office
  • Sales
  • Data Analysis
  • Social Media Marketing
  • Microsoft Excel
  • Finance
  • Research
  • SEO
  • Friendly Personality
  • Marketing
  • Leadership
  • Advertising
  • Editing
  • Customer Service

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Jordan Keables — Director, Product Development and Merchant Analytics at Merrick Bank in Ogden, UT, US | Unifers