Jordan Kay
Brand Manager @The Scotts Miracle-Gro Company
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WORK HISTORY
Brand Manager @The Scotts Miracle-Gro Company
EDUCATION
University of Pittsburgh
Bachelor of Arts (B.A.), Liberal Arts and Sciences/Liberal Studies
Bond University
Business
Cornell University
Samuel Curtis Johnson Graduate School of Management, Marketing Strategy
Cornell University
Marketing Strategy , Business
ABOUT JORDAN KAY
Highly accomplished brand and marketing leader with 15 years of experience driving success across various industries. Strong track record of developing innovative brand strategies, marketing campaign build, managing loyalty programs, and fostering customer engagement. Expertise spans across P&L management, merchandising, agency management, AI, and negotiation.Key SkillsBrand Development and PositioningMarketing StrategyLoyalty Program DevelopmentAI Development & DeploymentCRM Process and AutomationP & L ManagementMerchandising DevelopmentAgency ManagementContract NegotiationSponsorshipsForecastingExperience HighlightsIncreased sales and brand loyalty across various organizations, including launching an enterprise wide successful loyalty program for grocery and gas chain Giant Eagle Inc and GetGo. Led the successful rebrand of the professional soccer club, Pittsburgh Riverhounds SC resulting in league and brand awards.Developed and executed marketing strategies that resulted in record ticket sales, increased guest spending, and new sponsorship deals.Managed teams across diverse marketing functions and spearheaded initiatives such as building Dunkin\' Donuts\' first online ordering website.EducationMarketing Strategy from Johnson Graduate School, Cornell UniversityBusiness from University of PittsburghCurrently studying AI and Analytics for Strategic Marketing at University of Miami Herbert Business SchoolRecognitionsNamed one of Pittsburgh\'s 40 under 40
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