Jordan Howell

Crm Marketing Executive @BBC

London, GB

Lead admin on Stensul (CMS) with extensive knowledge and experience within the system. Managing implementation, providing technical support, user training and developing new templates and modules-Ownership of CRM systems for BBC editorial newsletters. Email deployment and system support on Salesforce Marketing Cloud and Airship, including the migration of editorial newsletters and journalists between both systems-Diagnosing and resolving platform issues, communicating technical details effectively to stakeholders-Defining and executing audience segmentation strategies for all BBC News CRM activity using Salesforce Audience Builder and mParticle, leveraging behavioural and consumption data to optimise targeting, increasing campaign relevance and performance-Planning and delivering ongoing CRM campaigns for BBC News across email and push notifications, including major news events (e.g. UK & US Elections 2024)-Detailed reporting and analysis of BBC News editorial newsletters and CRM marketing campaigns. Analysing campaigns, creating performance reports, and providing insights and recommendations that inform strategic improvements-Applying test-and-learn strategies, including A/B testing and deliverability best practices, to inform long-term audience engagement strategy and capabilities-Built and maintained strong relationships with internal teams, fostering collaboration and alignment across marketing and editorial functions and ensuring high editorial standards-Managed campaign content and asset coordination across stakeholders, consistently meeting tight deadlines and adapting to last-minute changes.

Queensbury Upper School

GCSE

Queensbury Sixth Form

A Levels

Bournemouth University

Bachelor of Science (BSc)