Jordan Centry

About Jordan Centry

My experience in banking, insurance, and serving as a leader of a non-profit through the COVID pandemic has developed my ability to be observant, analytical, and an effective communicator. I bridge the gap between multiple stakeholders to drive change.I am known for my initiative, establishing and maintaining trust through communication, and teamwork. My projects have driven new business retention and identified opportunities for market entry.My ideal role would include project management, strategic thinking, and influencing multiple stakeholders.Key competencies: Project Management, Jira, Scrum, Agile Methodologies, Customer Service, Data Entry, Excel and PowerPoint, Public Speaking, Process Improvement, Strategic Alignment, Internal Communications, and Quantitative Market Research.

Experience

1. Lead Manager - Brand Planning

   USAA

   Feb 2026 — Present

   Led cross‑brand, multi‑category growth initiatives, partnering with Brand, CX, and Commercial teams to design and execute portfolio‑level strategies that drive consumer migration across traditional and emerging product categories• Developed and operationalized consumer measurement frameworks, including migration modeling, engagement sequencing, and behavioral lift analyses, to optimize marketing investments and inform long‑term portfolio and brand decision‑making• Coordinated end‑to‑end digital activation and insights, translating brand strategies into targeted consumer journeys while leveraging loyalty data, market archetypes, and performance analytics to personalize engagement and improve outcomes at scale

Education

• UNC Kenan-Flagler Business School

  Master of Business Administration - MBA

• University of North Carolina at Greensboro

  Bachelor of Science (B.S.)

Skills

• Microsoft Word
• Administrative Assistants
• Customer Service
• Data Entry
• Event Planning
• Powerpoint
• Time Management
• Microsoft Office
• Microsoft Excel
• Outlook
• Teamwork
• Public Speaking
• Social Media
• Access