Jordan Baum

Snr Partnerships Manager | Lead Generation | Professional Cookie Eater

Role: Senior Partnership Manager at Strand Marketing
Location: Redondo Beach, CA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Jordan Baum

South African kid, born & raised by lions. I enjoy outdoor activities & anything that involves food. I’ve spent the last 5+ years in affiliate marketing, helping brands grow through smart partnerships and performance-driven strategies across insurance, subscription, finance and D2C.I focus on building strong relationships, finding growth opportunities, and ensuring campaigns deliver. Whether it’s leading strategy, working closely with partners, or jumping into BD conversations - I’m all about driving results without overcomplicating things.Team player, problem solver, and big fan of making things happen.

Experience

Senior Partnership Manager
Strand Marketing
Jan 2025 — Present · Hermosa Beach, CA, US
As a Senior Partnership Manager, I drive strategic growth and cultivate strong relationships within affiliate and partnership channels- Manage and grow relationships with a wide range of affiliate partners (loyalty, cashback, BNPL, coupon, email, influencers, media buyers)- Launch, optimize, and scale campaigns across multiple verticals to drive efficient customer acquisition- Oversee publisher onboarding, approvals, and day-to-day operations- Support monthly budget planning and performance tracking across brands- Analyze data to deliver insights, optimize strategy, and improve ROI- Collaborate cross-functionally with data teams, platforms, and clients to identify growth opportunities- Draft partner communications, newsletters, and campaign updates- Present performance updates and strategic recommendations to internal and external stakeholders- Troubleshoot issues, perform QA, and ensure smooth campaign execution

Education

Varsity College
Bachelor of Commerce - BCom, Marketing
2014 — 2018
Digital Marketing Institute
Higher National Diploma, Digital marketing
University of Johannesburg
Honours, Marketing
2017 — 2017

Contact information

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Work email
j•••••@strandmc.com
Personal email
•••••@•••••.com
Direct dial
+13•••••••20

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Current company

Strand Marketing

Advertising Services · 47 employees · Founded 2019 · Hermosa Beach, California, United States

Ranked as one of the fastest growing companies in the US on the prestigious #Inc5000 list, Strand is a lifecycle marketing agency specializing in: Increasing customer acquisition and growing revenue through partnership marketing efforts, and crafting highly effective retention strategies that optimize engagement and build brand loyalty. We drive exceptional results for brands seeking innovative ways to grow and succeed in the post-cookies by connecting them to new, targeted audiences outside of the realms of Google, Facebook, and Amazon. How do we do it? We have a comprehensive understanding of the buyer journey/customer lifecycle and provide end-to-end integrated marketing strategies that optimize every step of that journey. Acquire Customers We work with direct-to-consumer brands (like yours!) who are looking to drive digital memberships, subscriptions, purchases, or leads by leveraging the power of partnership marketing. Unlike traditional digital marketing, partnership marketing uses affiliate publishers to promote your products. You only pay a commission when you receive an order from a partner advertisement, which means you’re only paying for real, measurable results. Maintain Brand Integrity We help target, vet, and manage quality publishers who can ensure the integrity of your brand and expand your reach to new audiences. Our full-service, white glove approach to customer service sets us apart and lets us act as an extension of your team. Reduce Churn & Boost LTV Strand doesn’t just help you acquire customers; we help you keep them. By optimizing every touch point and user experience in the buyer journey, we can ensure that your customers are engaged and able to easily navigate your process. This results in increased renewals, winbacks, and lifetime values – in short, loyal customers who keep your business going strong. Get Ready for Real Results Let us help your business rise above today’s digital media challenges and unlock your growth potential.

strandmc.com

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About Jordan Baum

Experience

Senior Partnership Manager

Education

Varsity College

Digital Marketing Institute

University of Johannesburg

Find verified contacts for anyone on LinkedIn