Jordan Basile
- Role
- Founder Creative Director at Deso
- Location
- Reno, NV, US
- LinkedIn followers
- 500 followers
Experience
Founder Creative Director
Feb 2017 — Present · Reno, NV, US
What started as a pursuit to build better, more versatile clothing for time spent outside has grown into a brand centered on thoughtful design, domestic manufacturing, and a tight-knit community. DESO is inspired by the landscapes we live in (Sierra Nevada Mountains and the Great Basin) and built for those who move between them.We make small-batch garments that blur the line between performance and everyday wear—designed to go from dirt to dinner without missing a beat. Every piece is produced domestically with a focus on quality, longevity, and doing things the right way, not the easy way.• Founded and spearheaded all creative direction for building a distinct outdoor lifestyle brand exceeding $1M in annual revenue• Directed end-to-end product development across multiple seasonal collections, from concept and design through production and launch• Established a cohesive brand identity and storytelling system across e-commerce, campaigns, retail, and experiential activations• Produced and led integrated marketing initiatives—including events, content, and collaborations to drive community engagement and brand loyalty• Managed cross-functional operations spanning design, manufacturing, merchandising, and wholesale
Skills
- Management
- Retail
- Outdoor Recreation
- Product Development
- Event Planning
- Mountain Biking
- Powerpoint
- Customer Service
- Adobe Illustrator
- Social Media Marketing
- Outdoors
- Environmental Awareness
- Microsoft Word
- Microsoft Office
- Adobe Creative Suite
- Social Media
- Sales
- Visual Merchandising
- Brand Development
- Microsoft Excel
- Strategy
- Fashion Design
- Product Design
- Fashion
- Marketing
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