Jordan B.

WORK HISTORY

EDUCATION

ABOUT JORDAN B.

Jordan Bortolotti is the co-founder and CEO of Nectar First, a media services and technology company. Nectar was created with the vision to help brands bring audiences home and provide augmenting technology to deliver more valuable relationships with consumers. Before founding Nectar, Jordan co-founded and led Studio 71 Canada in 2015, a top creator, distributor, and advertising network of premium online video. During his tenure, Jordan built an all-star team who grew the company to one of Canada’s leading providers of brand-safe video, reaching over 18 million dedicated Canadian users. Jordan was responsible for scaling S71\'s revenue in Canada, building a team of agency partners, as well as expanding relationships with all major advertising holding companies. The company has worked with most of Canada’s Fortune 50 brands and their agencies with billions of brand-safe impressions served. Prior to Studio 71, Bortolotti helped start and build the Digital Solutions team at Blue Ant Media. Including, building the company’s award-winning custom content division, leading all digital advertising efforts, and brand partnerships. During this time, he was best known for monetizing Blue Ant\'s newly acquired ad-network, Omnia Media. Bortolotti also oversaw major partnerships with agency partners and their clients like Canon, Samsung, Anheuser-Busch, YUM Brands and TD Bank on YouTube. Before that, Bortolotti helped grow the ANDPOP network that operates the popular Canadian destinations ANDPOP and Chart Attack. As Director of Content, his leadership helped increase traffic by +460% YOY across video and publishing verticals.