Joon Yoon
Senior Director, Product Marketing
- Role
- Senior Director, Product Marketing at Kabam
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Joon Yoon
Live-service marketing leader with 15+ years of experience driving global launch campaigns, player engagement, and growth for top-grossing mobile and PC games. Proven track record in cross-functional leadership, influencer / creator activations, social strategy, events, and community building. Expert in building teams, scaling campaigns, and delivering measurable business impact across North America, LATAM, and EMEA.
Experience
Senior Director, Product Marketing
Aug 2022 — Present
Led the launch of King Arthur: Legends Rise managing large scale influencer campaigns, producing a Twitch launch show with OTK members, and in-house community summit- Owned the product marketing roadmap, social, influencer, and community strategy for Marvel Contest of Champions- Managed team of community leads to produce monthly livestreams averaging 15K–17K concurrent viewers- Launched influencer campaigns targeting lapsed players and achieving ROI within months- Built and scaled a 50+ member content creator program, doubling YouTube viewership to 550K+ per month- Partner cross-functionally with product, liveops, and creative teams to drive campaign alignment for major content updates and champion releases
Education
Chapman University
BA, Film Production
UCLA Anderson School of Management
Master of Business Administration (MBA)
Skills
- Game Development
- Online Advertising
- Game Design
- Video Games
- Online Gaming
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