Joohee Park
TikTok Shop US | Kellogg MBA
- Role
- Category Manager - Skincare (K-beauty) at TikTok
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Joohee Park
With about a decade of experience in beauty and fashion retail, I specialize in scaling businesses and driving market expansion across APAC and beyond. Having worked in South Korea, China, Singapore, and now the US, I bring expertise across both the brand and platform sides, spanning brick-and-mortar and e-commerce (1P and 3P).I have led market expansion and diversification for global brands such as Keds, New Balance, and Gap achieving substantial growth in Asian markets. Equally rewarding has been the experience of guiding Korean brands on their journey abroad. At E-land, I spearheaded market entry into Greater China through K-pop collaborations, and at Shopee, I expanded the cross-border K-beauty business across Southeast Asia. I am passionate about creating meaningful experiences for customers worldwide by bridging global and local perspectives - building beauty and fashion categories, designing go-to-market strategies, and forging partnerships that drive lasting growth.Today at TikTok Shop US, I’m excited to accelerate the growth of K-beauty in the North American market.
Experience
Category Manager - Skincare (K-beauty)
Aug 2025 — Present · Seattle, WA, US
Scaling K-beauty business at TikTok Shop US
Education
Daewon Foreign Language High School
Department of Chinese language
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA
Tsinghua University
Exchange program, Psychology
Korea University
Bachelor of Arts, PSYCHOLOGY
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