Jon Walsh
Head of Pr & Communications @Genesis
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WORK HISTORY
Head of Pr & Communications @Genesis
Offenbach am Main, DE
I built a multi-award winning regional and in-market PR & communications function from scratch, launched a premium automotive brand, delivered eight cars to market in under two years and laid the foundations for expanding into new markets. Results include- crafted a hyper-connected, high-speed comms function with full agency support network- set-up PR functions in Germany, UK and Switzerland- launched Genesis to European media achieving brand recognition of 32%- delivered increase in SOV from 0.2% to 9.0%- launched eight cars in 18 months- GV60; 2022 Premium Car of the Year in Germany- GV60; 2023 Car of the Year in Switzerland- GV60; 2023 What Car? Electric SUV of the YearDelivered a connected lifestyle agency network, targeting influencers across European social channels, bringing engagement and brand ambassadors to Genesis. PR built a booming LinkedIn following from scratch. Genesis is part of the premium automotive \'club\' in Europe, being invited - and winning - premium brand group tests. All achieved from a standing start.
SKILLS
ABOUT JON WALSH
I am a globally experienced communications leader with a proven track record of delivering brand-elevating work, with success in automotive, lifestyle, and motorsport. With cross-cultural fluency and an instinct for timing, tone, and traction, I craft and execute communications strategies that drive visibility, reputation, and top-of-funnel impact.Throughout my career, I’ve led high-profile product and brand launches, shaped global media narratives, and built integrated campaigns that cut through crowded markets. I bring a journalist’s eye for story, a marketer’s instinct for audience, and a strategist’s focus on results.My work with brands like Genesis, Mercedes-Benz, Maybach, McLaren, Red Bull Racing, Kia, Porsche, and Audi has sharpened my ability to lead with precision and creativity. I have extensive experience in executive visibility, issues and crisis management, and stakeholder engagement at the highest levels.Fluent in the language of premium and performance, I have a proven track record which has positioned brands and products on the road to success. • Global product storytelling & narrative design • Executive communications & leadership visibility • Crisis & reputation management • Cross-cultural communications (Europe / APAC / Greater China) • Motorsport PR & brand alignment • Digital-first content & influencer engagement • Luxury, premium & lifestyle brand strategy • Strategic partnerships & campaign leadership • Media training & message development • Global event design & delivery • Thought leadership strategy & content • Corporate, internal & stakeholder comms • Journalistic-quality copy & press content
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