Jon Tripp
Marketing Strategy - Borrowing Full Funnell @Lloyds Banking Group
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WORK HISTORY
Marketing Strategy - Borrowing Full Funnell @Lloyds Banking Group
Bristol, GB
Working on strategic marketing initiatives focussed on the Your Credit Score product offering (app/online) including customer journey optimisation • Working with Product and Customer Affordability teams, Marketing CRM, Data and Accelerator teams to drive engagement through customer communications channels• Deep analytical analysis of email performance using Adobe Analytics, Tableau and Oracle email delivery reports leading to optimisation recommendations• Utilising developments in Push notifications, deep-linking and new data products to propose treatment strategies for Younger/Family/Older segments across credit score builders and score maintainers• Using internal and external research and insights to inform 2026 communication strategy• Leading on the Younger Strategy for Borrowing, developing an omi-channel campaign strategy and re-imagined public website educational hub to help build credit confidence and competence in key younger FRESCO segments (GenZ & Millennials)
EDUCATION
University of Surrey
BSc Medical Microbiology, Virology & Epidemiology
SKILLS
ABOUT JON TRIPP
With almost 20 years of in-house recruitment experience at Lloyds Banking Group, I am a strategic and creative leader in Talent Attraction/Acquisition, currently broadening my horizons within Marketing.Experienced in developing customer and colleague communications across direct mail, SMS, email, social, in app and mobile messaging/webchat, I have a passion for developing and optimising attraction channels and delivering multi-media (recruitment/marketing) campaigns through all levels of the conversion funnel.
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