Jon Spenceley
Email and Digital Deployment Specialist @Blue North Strategies
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WORK HISTORY
Email and Digital Deployment Specialist @Blue North Strategies
Guelph, ON, CA
Working with our non-profit clients to engage donors and leads to connect with their work and support their mission. I provide strategic and creative direction for email and SMS campaigns, analyze data and develop KPIs, and build emails, journeys & mobile marketing programs that drive donations of over and counting. Every day I collaborate with our phenomenal creative team to develop compelling email copy and graphics for monthly donor conversion campaigns, holiday-themed donation drives, direct mail chaser appeals, and fundraising experiments of all shapes and sizes. In 2024, I expanded SMS to a core fundraising channel, sending thousands of SMS messages and raising over in donations since we started.Together we tell stories that connect people to the causes that need them, and help donors make the biggest impact they can.
EDUCATION
Lang School of Business and Economics - University of Guelph
Master of Arts - MA, Leadership
University of Guelph
Bachelor of Computing, Computing and Information Science (Honours)
SKILLS
ABOUT JON SPENCELEY
Creative and strategic marketing professional specializing in email marketing, SMS campaigns, content development and relationship building. I love to tell stories and connect people. Amateur nature photographer, terrible guitar player, and pretty decent cook.
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