Jon Soberg

About Jon Soberg

Jon Soberg is the CEO and Managing Partner at MS & AD Ventures, where he invests in early stage companies with great teams at the pre-seed and seed stage. Jon is especially focused on B2B companies in AI, Fintech, Health, Cybersecurity and Supply Chain.Jon has been included in Business Insider\'s Seed 100 list of top seed investor for 5 consecutive years, since its inception in 2021, including a ranking in the top 10. He has invested in and worked with companies across 6 continents, held more than 70 board positions. Jon has has 9 IPO exits including Rubrik (RBRK) Braze (BRZE), DoubleVerify (DV), Nutanix (NTNX), STEM, One-Page, i(x), Hippo (HIPO), Ethos (LIFE), and Accelerant (ARX). 21 of his investments are unicorns (not including former unicorns): Accelerant, Addepar, Biocatch, Braze (BRZE), Carro, DoubleVerify (DV), Ethos Technologies, Fundbox, Jeeves, Hippo (HIPO), Kapital, Mercury, Next Insurance (Munich Re acquired), Nutanix (NTNX), REEF Technology, Rubrik (RBRK), STEM (STEM), Tide, Trulioo, and Yotpo.Jon\'s current board / observer positions: Safe Security, Artificial, Flex, SkopeNow, Akinova, Qunomedical, Centraleyes, Pledge, InnerPlant, Neuralight, Xare, AIP, Big Ticket, Mulberri, Credit Reporting Services, Manufactured, Claimsetter, WisePal, Delfi, Hedge, Ground Truth Intelligence, Tongo, and ValidMind.Previous board / observer positions: Hourly (WeSure), WorldCover, Dathena (ProofPoint), BlackSwan (HUBC), Reframe, Paceline, Bambi, Lovys, Understory, Moojo, TradeTeq (Silver Birch), BringIt (IGT), iSocket (Rubicon), BRZE, CarWoo (TrueCar), Six Times Seven (Walmart), Any.do, Merchant Atlas (Adloop), Storybox, Mygola (MakeMyTrip), Fanzila, ZipZap, Coverhound (Brown & Brown), Finaro (FOUR), Dekko, Zanbato, ChirpMe (Massive Media), MomTrusted, PaidPiper, Lenddo, Fab Shoes (JustFab), DealSquare, Urbanara (Social Chain), Wummelkiste (WeltBild), Alpha Pet, One Page (1PG), ItemFire, Trulioo, BrainRush (ExamCollection), CookTasteEat, Kreditech (PayU), Paymill (Klik & Pay), Roam (Parexel), True Link Financial, Super Home, REEF Technology, i2x, and Honest Dollar (Goldman Sachs).Jon is a Senior Fellow at Wharton Customer Analytics, and as a Lecturer at Wharton, Jon has advised and lectured on go-to-market and growth marketing strategies, pricing optimization, financial analysis, operations management. Prior to becoming an investor, Jon was a serial entrepreneur and operator, with an IPO exit at Adforce. Jon is a Palmer Scholar at Wharton, and is a Chartered Financial Analyst (CFA).

Experience

1. Advisor

   8vc

   Jul 2016 — Present

   Jon is an advisor to 8VC, focusing on enterprise software and Fintech.

Education

• Northwestern University

  MS, Mechanical Engineering (Robotics)

• Harvey Mudd College

  BS, Engineering

• The Wharton School

  MBA, Entrepreneurial Management and Marketing

Skills

• Pricing Strategy
• New Business Development
• Management
• Competitive Analysis
• Start-Ups
• Product Management
• Financial Analysis
• Product Development
• General Awesomeness
• Crowdsourcing
• Cloud Computing
• Mobile Applications
• Business Development
• M&a Experience
• Corporate Development
• Leadership
• Executive Management
• Business Planning
• Operations Management
• Go-to-Market Strategy
• Emerging Markets
• Strategic Partnerships
• Awesomeness
• Strategy
• E-Commerce
• Marketing
• Product Marketing
• Angel Investing
• Market Analysis
• Enterprise Software
• Saas
• Investments
• Due Diligence
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Modeling
• Private Equity
• Strategic Consulting
• Management Consulting
• Analytics