Jon Shakill
Marketing Consultant @The Potomac Advocates
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WORK HISTORY
Marketing Consultant @The Potomac Advocates
Washington, DC, US
Provide strategic B2G marketing and advocacy support to advance client priorities in the federal defense industrial base, delivering targeted messaging, stakeholder engagement, and research covering Congress and the Executive Branch.•Develop strategic contact plans, pinpoint key stakeholders across Congressional Offices, Committee Professional Staff Members, and the Executive Branch, conduct outreach, and arrange meetings with decision makers. •Distill complex technical information into clear communications and policy summaries for client engagements. •Support federal lobbying efforts by researching legislative budget priorities, committee activities, and funding trends.•Produce weekly defense tech newsletter, curating 30-50 articles on recent research & engineering breakthroughs. •Research federal agencies, programs, and budgets to develop reports used to drive client strategy.
EDUCATION
University of California, Berkeley
B.A., Double Major, Mass Communications & Political Science
ESCE International Business School
Study Abroad - Paris, France, International Business & Management
SKILLS
ABOUT JON SHAKILL
Strategic marketing and communications professional with extensive experience leading multi-channel marketing campaigns, messaging, and stakeholder engagement across consumer, business, and government audiences. Proven ability to translate complex topics into clear, persuasive communication that support marketing objectives and business goals. Skillful in partnering with organizations and teams, building consultative relationships, and driving results for successful outcomes.
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