Jono Read

Social Media Lead @BBC

GB

Since joining the BBC in 2022, I’ve led a transformation in the performance of BBC Local social channels. In my first year, referrals increased by 380%, and in 2023 they rose again by 166% — regularly smashing business KPIs. Engagement and video views have soared, helping to raise the profile of local TV and radio shows through viral clips and platform-first storytelling.A key driver of this success has been a stronger focus on social listening — including daily email briefings, real-time Crowdtangle displays, and content inspired by local conversations in Facebook groups and community pages.I’ve also led a shift towards Instagram-first content to connect with younger audiences who don’t typically engage with traditional brands.Alongside my social media work, I collaborate with BBC broadcast teams — including TV and radio — to generate cross-platform content ideas and drive audience growth across linear and digital.