Jonny S.
Founder @Measurd
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WORK HISTORY
Founder @Measurd
Manchester, GB
Founded Measurd to provide commercially focused sales and revenue operations leadership to SMEs and scaling organisations lacking structured sales infrastructure.Responsible for embedding process, data discipline and technology alignment to create measurable, repeatable and forecastable revenue performance.My role spans:• Sales process architecture and qualification framework design• CRM strategy, configuration and optimisation (Salesforce, HubSpot, Dynamics, Zoho)• Revenue operations alignment across people, process and technology• Pipeline analytics, forecasting models and performance dashboards• Onboarding design and enablement frameworks• Automation and workflow engineering to reduce admin and increase velocity• Fractional sales operations leadership and transformation programmesWe prioritise clarity before configuration. Many businesses implement CRM systems without defined sales infrastructure; Measurd focuses on building the operational foundations first to ensure technology supports commercial outcomes.Representative outcomes:• Payroll & Accountancy SME – £120k annual savings, 100% CRM adoption, 30% uplift in onboarding efficiency• UK Payroll Provider – onboarding time reduced from 15 minutes to 1 minute; RevOps blueprint implemented• Global Legal Services Firm – 60% faster deal cycle; win/loss analytics and forecasting framework deployed• International Payroll Group – Dynamics 365 migration delivered in 20 days with zero revenue disruption• AI Startup – customer journey mapped, onboarding optimised, RevOps foundation establishedBuilt to bring structure, commercial discipline and measurable performance to growing sales functions.
EDUCATION
Leeds Beckett University
Bachelor of Arts (B.A.), Leisure and Culture
ABOUT JONNY S.
I’ve spent 20 years in sales, progressing from individual contributor through to leading teams at every level. My career focus has always been on making sales functions more efficient, scalable, and predictable.What sets me apart is the combination of leadership and systems expertise. I understand the realities of selling because I’ve done it, and I know how to design the processes, tools, and reporting that allow salespeople to spend more time selling while giving leadership the visibility they need to make confident decisions.I’ve delivered this across corporates, private equity backed firms, SMEs, and startups, adapting approaches to fit scale, speed, and accountability at each stage. Sales operations and leadershipProcess design, enablement, performance management, compensation, and forecastingGTM system designICP and market mapping, data enrichment, outbound automation, messaging frameworksCRM strategy and buildSalesforce, HubSpot, Dynamics 365, Zoho, Freshsales, AttioAutomation and integrationsStreamlining workflows with tools like n8n, Zapier and Make.comAnalytics and reportingDashboards, pipeline visibility, KPI scorecards, win/loss analysisI’ve worked with a diverse range of businesses from private equity backed global professional services firms to high growth VC backed startups, across sectors including payroll, accountancy, recruitment, HR and workforce services, AI sales enablement technology, financial services, legal services, software houses and pharmaceuticals. My work has spanned scaling sales functions, embedding CRM and revenue operations infrastructure, designing go to market processes, and delivering the data intelligence that drives consistent measurable growth I typically engage as a fractional SalesOps partner, combining strategy and execution. That means I can work with leadership to design the growth plan, and then roll up my sleeves to embed the systems, workflows, and dashboards that make it real.If you want to strengthen your sales engine, align your GTM stack, and give your team the structure and visibility to scale, it’s worth a conversation with me.
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