Jonny Pimentel

About Jonny Pimentel

With a decade of experience in international marketing, I bring expertise in developing and executing impactful CRM campaigns, and a passion for conceiving marketing strategies that address business challenges and create a positive consumer experience. My unique ability to stay abreast of market trends in both B2B and B2C marketing, combined with strong visual communication skills, strategic planning, and leadership abilities, enable me to create effective and innovative marketing solutions.

Experience

1. Crm Marketing Operations Manager - Hbo Max

   Warner Bros. Discovery

   Jan 2021 — Present

   Lead the execution of the CRM and Lifecycle strategy for HBO MAX.• Acted as a subject matter expert in the development of CRM programs related to conversion, retention, engagement, monetization, commerce, and other lifecycle themes.• Owned growth levers and managed multi-disciplinary teams to ensure cross-department alignment.• Worked closely with audience and planning teams to articulate company needs and represent user behaviors and interests.• Collaborated with campaign managers to build, deploy, and optimize marketing and transactional email, push, and in-app campaigns.• Used data to inform strategic plans and demonstrate effective hands-on execution with a strong sense of ownership.• Defined and implemented focused strategies, tactics, and business objectives for CRM and Lifecycle efforts.• Tracked user retention and other key performance metrics and worked with data and analytics teams to develop reports and dashboards.• Developed new use cases and programs guided by data to maximize customer lifetime value.• Collaborated with growth marketing areas to develop cross-channel initiatives.• Participated in data, events, and attribute structure requirements gathering.• Conducted deep dives into the CRM and Lifecycle function and competitive marketplace to identify opportunities for optimization and growth.

Education

• Full Sail University

  Bachelor's degree, Digital Arts & Design

  2010 — 2012

• Northwestern University - Kellogg School of Management

  Strategic Marketing, Strategic Marketing in the Digital Age

  2016

Skills

• Corporate Identity
• Web Design
• Social Media
• Creative Direction
• Illustration
• Logo Design
• Sketching
• Graphics
• Adobe Creative Suite
• Art Direction
• Marketing
• Content Management Systems (Cms)
• Customer Relationship Management (Crm)
• Graphic Design
• Concept Development
• Indesign
• Advertising
• Illustrator
• Photoshop