Jonny Blackler

Marketing Manager

Role
Global Marketing Manager at Sabre
Location
Houston, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Global Marketing Manager

    Sabre

    Oct 2022 — Present

    Summary:• Repositioning the global B2B travel tech platform with commercial and product marketing strategies to stay competitive, grow market share, gain and retain customers, and expand product adoption.• Mentoring a small team while working closely with VP+ folks across product and sales to create product marketing and thought leadership content that influences big deals.Responsibilities & Scope:• Define positioning and segment-specific messaging for a SaaS platform used by enterprise customers worldwide.• Build and run programs and projects across everything from executive events and partner activations to sales enablement and competitor analyses.Achievements:• Shipped content that doubled our reach with target accounts and significantly grew our strategic pipeline year-over-year.• Led market research and competitive analysis that shaped executive thought leadership and helped us reposition against competitors.Lessons:• VBF is messaging\'s best friend. Translating technical features and benefits into value propositions that prospects understand and care about is what converts.• To deliver projects in complex enterprise organizations: account for delays, tighten scope where possible, and celebrate the small wins along the way.

Education

  • Brunel University of London

    Bachelor’s Degree, Business, Management, Marketing, and Related Support Services

  • The British School in the Netherlands

    High School

Skills

  • Time Management
  • Social Media
  • Social Media Marketing
  • Microsoft Excel
  • Marketing
  • Customer Service
  • Project Management
  • Sharepoint
  • Community Engagement
  • Microsoft Office
  • Event Planning
  • Copywriting
  • Advertising
  • Event Management
  • Blogging
  • Wordpress
  • Customer Insight
  • Marketing Analytics
  • Microsoft Word
  • Product Marketing
  • Social Networking
  • Teamwork
  • Marketing Communications
  • Facebook
  • Market Intelligence
  • Product Launch

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Jonny Blackler — Global Marketing Manager at Sabre in Houston, TX, US | Unifers