Jonny Marchbank

WORK HISTORY

EDUCATION

ABOUT JONNY MARCHBANK

I spent 6 years at Dyson developing products that shipped to millions of homes.Then I went independent and watched SMEs make the same mistake over and over: they\'d spend £100k+ developing a product, launch it, and discover the market didn\'t want it.Not because the engineering was bad. Because nobody validated whether customers would actually buy it before committing the budget.That\'s what I fix.I run Riptide Innovates - a product development consultancy for hardware companies who can\'t afford to build the wrong thing.We embed market validation directly into the development process, so you\'re not guessing what the market wants - you\'re proving it at every stage.How it works:→ We research the market before a single sketch is drawn→ We test concepts with real consumers before committing to tooling→ We design for manufacture from day one — no redesigns at the factory→ You launch a product the market has already told you it wantsRecent work:Helped a scaling domestic appliance company validate and develop a new product line through consumer testing, industrial design, and DFM - turning market assumptions into market evidence before committing production budget.Helped Aquarate avoid a company-killing product recall by identifying fundamental design and regulatory flaws before launch.I work with funded hardware SMEs and established product companies. If you\'re developing a new product and want to make sure you\'re building what the market actually wants, there\'s one next step:→ Book a free 45-min product strategy call: