Jonny Lynch
Account Director (Catering) @C&C Group
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WORK HISTORY
Account Director (Catering) @C&C Group
Bristol, GB
EDUCATION
Peter Symonds College
A Level, Sport and PE, Mathematics and ICT
University of Birmingham
Bachelor of Science (B.Sc.), Sports and Exercise
ABOUT JONNY LYNCH
Through my current work and previous roles, I understand the decision making process for FMCG businesses in addition to the psychology behind customer behaviours within the on trade (foodservice/OOH) and off-trade (grocery) environment. I have developed my knowledge and expertise in the drinks industry gained on the commercial front line and more recently I have broadened my range of knowledge, analysing brand and market performance. Identifying marginal differences and opportunites to maximise potential opportunities. The breath of my experience covers both on and off trade, alcohol and soft drinks. This expertise is supported with proficient knowledge of data systems such as Nielsen, IRI, Kantar, Dunnhumby and Brandview to name just a few. Supporting my current position as an Account Director in the wholesale environment with P&L responsibility of over £60m.
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