Jon Murray

About Jon Murray

Authentic Sales Leader and Creative Problem Solver with a consistent track record of delivering outstanding bottom and top line results. Strategic results oriented professional with proven ability to thrive in new and challenging environments. Entrepreneurial self starter with a diverse background and varied experiences - VP Business Development | Business Transformation | Retail | Broker Management | Direct Selling | National Accounts | Trade Strategy | Sales Planning | Operations | Fractional VP Sales | Sales Consulting | Senior Sales Leadership (Field and HQ)| SVP Sales | Chief Sales Officer | Chief Customer Officer - across a wide range of companies - Start Up | Private Equity Backed | Multinational | Fortune 50 - with a strong preference for adding value in small to medium sized organizations | MBA | Areas of Expertise: Categories: Consumer Packaged Goods (CPG)| Center Store | Dry Grocery | Frozen Foods | Natural and Organic | Health and Beauty Care | Private Label | Pet Food | Pet Specialty | Confectionery | Canine Genetics | Better For You | Salty Snacks | Industrial Hemp | CBDChannels:| Grocery | Mass | Drug | Natural | Specialty | Distributors | Club | Independent Operators | Military | Food Service | International Export | e-Commerce | Omni-channel Markets: US | Canada | UK | Germany SpecialtiesStrategy | Sales Planning | P&L Management | Route to Market Expertise | New Business Development | CPG Consulting | Trade Spend Optimization | Networking | Sales Agency (Broker) Management | Authentic Leadership | People and Team Development | Integrity and Trust | Initiative | Achieving Results | Customer Relationships | Cross Functional Team Leadership | Sales Management | Trade Marketing| Negotiation | Effective CommunicationInterests and Hobbies: Volunteering, Micro Roasting Coffee Beans, Golfing, Cycling

Experience

1. Senior Vice President of Retail Sales

   Idahoan Foods

   Jun 2025 — Present · Idaho Falls, ID, US

   Founded in 1951, our mission of innovation is to bring quality 100% REAL Idaho® potatoes in all the ways people love. • Strategic leadership role responsible for driving profitability, revenue growth, enhancing the customer experience, and developing innovative sales strategies across all channels and customers.• As a member of the Senior Leadership Team, collaborate with my peers in Marketing, R&D, Finance. Supply and Demand to drive optimal results.• Effectively lead and develop 10 associates across our retail sales, category management and trade management teams.• Develop and implement retail strategies (MAPS) and tactics to drive sales growth and market share in every class if trade in the North America and international market that Idahoan competes• Full P&L responsibility that incorporates Revenue Growth Management fundamentals and best practices to optimize sales volume and profit• Identify new business opportunities, new distribution and placements within new & existing channels • Achieve additional distribution and placement to increase sales and brand exposure• Responsible for developing, managing, and achieving the annual retail budget, ensuring financial targets are met. • Provide leading-edge category leadership that translates into successful sales results. • Provide strategy and annual objectives to our broker network (Sr. Management) team to develop and achieve mutually agreed upon performance objectives• Recommend new product concepts and merchandising vehicles to Idahoan Marketing team that differentiates our company and adds significant value to our business partners. • Foster a high-performance culture by setting clear objectives and targets, measuring outcomes, and providing ongoing coaching to the team.• Ensure compliance with all regulatory requirements and company policies.

Education

• Hasbrouck Heights High School

  High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

  1980 — 1984

• Ramapo College of New Jersey

  BS in Business, Marketing and International Business

  1989 — 1992

• University of Phoenix

  MBA, Management

  2003 — 2005

Skills

• Team Leadership
• Forecasting
• Leadership
• Grocery
• Ac Nielsen
• Entrepreneurship
• Long-Term Customer Relationships
• Account Management
• Budgets
• Delivering Results
• Business Development
• Crm
• P&L Management
• Iri
• Trade Marketing
• Consumer Products
• Management
• Business Planning
• Global E-Commerce
• Competitive Analysis
• People Development
• Direct Sales
• Selling
• Start-Ups
• Sales Execution
• Sales Management
• Retail
• B2b
• Strategy
• E-Commerce
• Budgeting
• Sales Operations
• Creative Problem Solving
• International Business
• New Business Development
• Sales Presentations
• Merchandising
• National Accounts
• Demand Planning
• International Sales