Jon McCafferty

About Jon McCafferty

As a results-oriented marketing leader, I have a proven track record of driving growth through strategic omni-channel marketing and new product commercialization. With extensive experience across consumer home goods, connected smart products, and mobile applications, I excel at crafting and executing global go-to-market strategies and lifecycle marketing campaigns. I leverage expertise in competitive analysis, audience insights, and digital platform optimization to deliver impactful campaigns that enhance customer engagement and drive conversions. Adept at leading cross-functional teams and managing budgets, I deliver measurable results, isales growth, increased ROI, and successful product launches.Areas of Expertise include: Consumer Marketing. Brand Management. Brand Development. Market Research. Competitive Analysis. Marketing Strategy. Consumer Segmentation. Advertising. Marketing Communications. Budget Planning. Promotions. Digital Marketing. New Product Introduction. Product Management. Interactive Marketing. Interactive Media. Social Media.

Experience

1. Sr Marketing Manager - Media, Ecomm, and Insights

   Henkel

   Apr 2025 — Present · Westlake, OH, US

Education

• Bowling Green State University

  Bachelor of Arts, Communications

  2001 — 2005

• Brecksville

  College Prep

  1997 — 2001

Skills

• Marketing Communications
• Marketing
• Integrated Marketing
• Online Advertising
• Strategic Planning
• Project Management
• Interactive Marketing
• Account Management
• Product Management
• Competitive Analysis
• Market Research
• Brand Development
• Business Development
• Digital Marketing
• Advertising
• Strategy
• E-Commerce
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy