Jon MacKin

About Jon MacKin

With over 15 years of expertise in pioneering marketing campaigns as a Digital Strategist and Growth/Performance Marketer, I bring a strategic mindset and up-to-the-minute industry knowledge to empower brands to grow and reach revenue targets through exceptional ROI and ROAS. My innovative ideas, combined with flawless execution, consistently deliver outstanding results as a Fractional CMO.Key Skills and Achievements:Strategic Thinking: Craft and implement long-term marketing plans aligned with business goals, driving sustained growth and market leadership.Leadership Excellence: Inspire and manage high-performing marketing teams to surpass targets and collaborate seamlessly towards shared objectives.Brand Management: Cultivate and elevate brand reputation and image to create lasting impressions and build customer loyalty.Customer Insight: Deep understanding of target audiences, their needs, and behaviors, driving customer-centric marketing strategies and impactful decision-making.Data Analysis: Leverage advanced analytics to drive data-driven marketing decisions, optimize ROI/ROAS, and uncover growth opportunities.Digital Marketing Expertise: Proficient in leveraging cutting-edge digital channels and tactics such as social media, email, SEO, ABM, programmatic, and paid advertising to maximize reach and engagement.Stellar Communication: Exceptional written and verbal communication skills, adept at fostering effective relationships with internal and external stakeholders.Creative Problem-Solving: Offer innovative and practical solutions to overcome complex marketing challenges, ensuring a competitive edge in the market.Financial Acumen: Proficient in managing marketing budgets, financial planning, and ROI measurement for optimal resource allocation.Project Management Pro: Successfully oversee complex projects and meet deadlines and budgetary requirements while ensuring exceptional outcomes.Networking Prodigy: Build and nurture strong relationships with key stakeholders, partners, suppliers, and customers to drive collaboration and maximize opportunities.Adaptability Champion: Thrive in dynamic market conditions and swiftly adapt to emerging trends and consumer preferences for continued success.Let\'s connect if you seek a results-oriented marketing leader who can generate revenue growth, enhance brand recognition, and engage customers meaningfully. I\'m passionate about data-driven decision-making and have a proven track record of delivering remarkable organizational results.

Experience

1. Fractional CMO Principal

   Deep Quiver

   Feb 2023 — Present · Portsmouth, NH, US

Education

• Fairfield University

  BS, Marketing; Mathematics

  1999 — 2003

Skills

• Advertising
• Organic Search
• Display Advertising
• Inbound Marketing
• Sem
• Social Networking
• Social Media Marketing
• Creative Problem Solving
• A/B Testing
• Promotions
• Google Analytics
• Lead Generation
• Web Analytics
• Inbound Lead Generation
• Integrated Marketing
• Interactive Marketing
• Account Management
• Performance Metrics
• Analytics
• Strategy
• E-Commerce
• Marketing
• Google Adwords
• Online Branding
• Digital Marketing
• Pay Per Click (Ppc)
• User Experience
• Content Strategy
• Marketing Strategy
• Digital Strategy
• Email Marketing
• SEO
• Smo
• Online Marketing
• Content Development
• Conversion Optimization
• Competitive Analysis
• Search Advertising
• Social Media Monitoring
• Social Media