Jon Katz
Associate Media Director at ADK America
- Role
- Associate Media Director at Adk America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jon Katz
Media buyer/planner with more than 15 years of experience planning, buying and managing campaigns while bringing them in on budget and achieving metric goals. Experienced in mediums including display, search, social, video, audio, OOH and print.Client experience includes the following categories: telecommunications, pharmaceutical (HCP & DTC), food & beverage, entertainment, finance, insurance, diet/fitness, education, e-commerce, CPG and retail.
Experience
Associate Media Director
Jan 2020 — Present · New York, NY, US
Clients: Fresenius Kabi, Salonpas, Choose New Jersey and Nippon PMAC• Negotiate rates and implement media buys to reach target audience.• Prepare media plans for approval and compile results’ decks to provide campaign analysis.• Purchase radio and OOH media to promote client recruitment initiatives.• Led client’s digital initiative to reach additional customers and improve media mix.• Planned and implemented $160K and $260K multimedia campaigns to launch new products.• Through analysis and efficient buying improved product CTRs 75 and 520%.
Education
Pace University - Lubin School of Business
Certificate, Internet Marketing Essentials
W. P. Carey School of Business – Arizona State University
Bachelor of Science, Marketing
Skills
- Media Buying
- Television
- Integrated Marketing
- Digital Media
- Advertising
- Radio
- Media Planning
- Digital Strategy
- Media Strategy
- Digital Marketing
- Market Research
- Media Reconciliation
- Negotiation
- Discrepancy Resolution
- Budget Management
- Telemarketing
- Account Management
- Advertising Sales
- Broadcast
- Online Advertising
- New Media
- Mobile Marketing
- Social Media Marketing
- Direct Marketing
- Budgets
- Outdoor Advertising
- Direct Response
- Sponsorship
- Email Marketing
- Comscore
- Radio Advertising
- Traditional Media
- Interactive Advertising
- Direct Response Television
- Marketing Communications
- Online Marketing
- Mobile Advertising
- Sem
- Brand Awareness
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.