Jonika Kelso

About Jonika Kelso

Welcome to my LinkedIn profile! I am a Creative with a commanding presence in creative leadership, driving end-to-end development for omnichannel brand experiences. Experienced in leading in-house creative teams, overseeing the full creative pipeline, and elevating brand aesthetics with a refined and compelling visual strategy. Known for a powerful leadership style that merges creativity with strategic direction, enhancing team performance and aligning all stakeholders to achieve shared goals. Experienced in high-volume e-commerce environments that encourage creativity and innovation, resulting in high-quality design outcomes. Previous roles have resulted in significant contributions to company growth through successful campaign launches and brand revamps.

Experience

1. Creative Production

   Thrive Causemetics Inc.

   Apr 2020 — Present · Los Angeles, CA, US

   Executing all pre/post productions work for the company- Overseeing multiple projects at once, organizing and settingpriorities amongst projects- Managing asset deliverables for multiple channels- Casting talent, booking HMU, securing locationsOversaw art direction of all shoots (photography & product), photographer, HMU, producers, and models in proper execution of shoot conceptWorking alongside the Creative Director to create and refine advertising campaigns across platforms, representing the company and marketing visionAbility to deliver conceptualized competitive analysis recommendations across all digital channels, experienced in creating and refining integrated marketing campaigns across a number of social channels, such as – Instagram, TikTok, FacebookLead the development of successful story boards and mockups, covering all aspects of campaign and new launches – concept development, visual integrity, castings, and production shoots - Overseeing multiple projects at once, organizing and setting priorities amongst projects- Managing asset deliverables for multiple channels- Casting talent, booking HMU, securing locationsDeveloped and implemented content calendar encompassing all creative requirements and deadlines to maximize the amount of brand deliverables for each quarterEstablished a library of professional contacts, such as, hair, make-up, models, photographers, studios, as needed to maximize vision for companyCoordinated timelines for all production partners (internal + external) making sure we receive deliverables on timeUtilize a collaborative, hands-on approach in developing and driving creative content, while instilling a high level of brand imageEngages cross functionally to ensure brand and marketing strategies are fully embraced and are represented visually in final product

Education

• FIDM

  Bachelor's degree, Fashion Merchandising

  2010 — 2014

Skills

• Fashion
• Blogging
• Photoshop
• Creative Direction
• Mac
• Retail
• Trend Forecasting
• Fashion Illustration
• Time Management
• Microsoft Office
• Sales
• Photography
• Brand Development
• Brand Management
• Merchandising
• Social Networking
• Social Media Marketing
• Marketing Strategy
• Adobe Creative Suite
• Customer Service
• Handbags
• Photo Shoots
• Microsoft Word
• Trend Analysis
• Footwear
• Organization
• Fashion Design
• E-Commerce
• Multi Tasking
• Shoes
• Marketing Communications
• Facebook
• Illustrator
• Fashion Shows
• Styling
• Powerpoint
• Microsoft Excel
• Sewing
• Fashion Writing
• Social Media