Joni Geroux

About Joni Geroux

Dedicated to serving in a leadership role contributing to the strategic planning and overall success of a meaningful organization utilizing my strong personal attributes in combination with my extensive professional experience in marketing planning, promotions, advertising, special events, public relations, workforce development, leadership, program development, continuing education, project management, communication, collaboration and partnerships.

Experience

1. Vice President of Strategic Communications & Engagement Chief of Staff

   Chippewa Valley Technical College

   Oct 2018 — Present · Eau Claire, WI, US

   As Vice President of Strategic Communications and Engagement and Chief of Staff at Chippewa Valley Technical College, I lead integrated efforts across marketing, communications, recruitment, events, regional campus management, business development, alumni affairs, and legislative relations. My work centers on aligning institutional strategy with measurable impact — advancing student success, enrollment growth, and regional engagement.I serve as a key advisor and strategic partner to the president, helping shape and execute high-level initiatives that support the college’s mission and long-term vision. With a focus on clarity, collaboration, and innovation, I bring together cross-functional teams to drive momentum in both internal operations and external outreach.I am passionate about higher education’s power to transform lives and communities. My leadership style is rooted in strategic thinking, organizational alignment, and a deep commitment to making education accessible, relevant, and responsive to workforce needs.

Education

• University of Wisconsin-Stout

  Master of Science, Administration-Career and Technical Education

  2014 — 2016

• University of Northern Iowa

  Bachelor of Arts, Marketing

  1994 — 1998

• Hinton Community School

  Diploma, General Studies

Skills

• Media Planning
• Special Events Development
• Marketing Strategy
• Marketing Communications
• Qualtrics
• Adult Education
• Software Project Management
• Budgets
• Community Outreach
• Press Release Development
• Event Management
• Recruiting
• Marketing
• Market Planning
• Staff Development
• Program Budgeting
• Event Planning
• Public Speaking
• Marketing Management
• Collaboration
• Newsletters
• Strategic Partnerships
• Leadership
• Lead Generation
• Program Management Professional
• Project Planning
• Presentation Development
• Project Management
• Promotions
• Public Relations
• Internal Communications
• Marketing Material Creation
• Marketing Budget Management
• Website Development
• Integrated Marketing
• Program Management
• Conference Production
• Strategic Planning
• Trade Shows
• Customer Satisfaction