Jonica Hartman

Role
Vice President, Strategic Product Planning & Execution at Spectrum Reach
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Jonica Hartman

Versatile executive whose strategic and creative thinking yields sustainable solutions…

Experience

  1. Vice President, Strategic Product Planning & Execution

    Spectrum Reach

    Sep 2022 — Present

    Oversee execution of product strategy builds and refreshes for advanced advertising business at Spectrum Reach; continuously refine supporting processes to optimize effectiveness. • Increase value and effectiveness of Product & Data Strategy team by leading team responsible for applying insights, intelligence, and quantitative analysis to evaluation of new business opportunities, product strategies, and strategic partnerships/investments. • Partner with Chief Product & Technology Officer, and his leadership team, to build and ensure optimal execution against annual plan; establish annual goals, align budget and ensure progress is measured and effectively communicated to leadership. • Spearhead communications and governance processes to ensure broader organization is aligned to and successfully delivering against Spectrum Reach’s multi-year advertising and data solutions strategies.

Skills

  • Cross-Functional Team Leadership
  • Testing
  • Pmo
  • Staff Development
  • Change Management
  • Product Management
  • Process Improvement
  • Leadership
  • Training
  • Management
  • Business Process Improvement
  • Digital Marketing
  • Advertising
  • Strategic Communications
  • Strategic Partnerships
  • Pmp
  • Integrated Marketing
  • Strategic Planning
  • Organizational Leadership
  • Corporate Communications
  • Business Process
  • Business Process Re-Engineering
  • Marketing Strategy
  • Digital Media
  • Project Management
  • Vendor Management
  • Program Management
  • Digital Strategy
  • Social Media Marketing
  • Professional Mentoring
  • Project Planning
  • Event Planning
  • Product Development
  • Social Media
  • Consulting
  • Business Analysis
  • Marketing Communications
  • Human Resources
  • Account Management
  • Marketing

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Jonica Hartman — Vice President, Strategic Product Planning & Execution at Spectrum Reach in Charlotte, NC, US | Unifers