Joni Allen

Corporate Communications Coordinator @Cleveland Cavaliers

Cleveland, OH, US

Lead Rocket Mortgage FieldHouse venue communications strategy, generating national media coverage and elevating the venue\'s profile as a premier sports and entertainment destination•Cultivate lasting media relationships, resulting in an increase in earned media opportunities and feature stories showcasing the Cleveland Cavaliers, Rock Entertainment Group and RMFH•Work seamlessly with cross-functional teams – Marketing, Social, retail, etc. – to conceptualize strategic and impactful communication paths via press releases, media advisories, direct pitches or unique media events and experiences•Execute partner lead media events, including the Women\'s Final Four, resulting in record-breaking coverage with national outlets, amplifying Cleveland’s global presence •Develop and execute measurable strategies to communicate significant events like the 30th Anniversary of Rocket Mortgage FieldHouse to illustrate the impact that the venue has on the Northeast Ohio Community •Implement streamlined media blitz strategies for high-profile events, leading to an avg. 36% surge in media mentions for season openers, product launches and international games•Orchestrate and track CEO and other executive leadership media appearances for high-prodifle interviews and thought leadership opportunities that align with company goals and objectives•Track and compile comprehensive media recaps with specialized software, providing senior leadership with actionable insights and demonstrating year-over-year growth in media value

The University of Akron

Bachelors , Integrated Marketing Communications