Jon Huston

About Jon Huston

Highly-motivated Marketing Manager, SEO/Content Strategist, and Digital Designer with more than 10 years of success implementing digital media and marketing programs that improve performance and grow revenues. Extensive experience managing, training, and growing successful teams that meet and exceed goals – serving in leadership roles since 2007- At CBI and Prinsu, guided SEO implementation and content delivery to grow organic revenue by 137% and 179% respectively in 2021. Increased site visits by over 50% each, improving conversion rates by 220%. Worked closely with the Ads team in launching a CPC program that improved paid revenue by 440%, with greater goals for 2022. Lead go-to-market content strategy, product description best practices, email marketing management and execution, Salesforce CRM implementation Mailchimp integration, and more, while monitoring all tools, analytics, and insights across three branded websites- At Truckstop.com, managed a small, award-winning team of content producers in the establishment of marketing content strategies and calendars, as well as workflows and project management processes. Created brand language, SEO best practices, and content guidelines, acting as final editor for all company communications and marketing efforts. Additionally, refined and refocused email nurtures and inbound, lead-generating content campaigns to improve performance and increase self-service conversions- At FiftyFlowers, promoted growth of more than followers across all social networks, while engaging more than email recipients twice-weekly and managing more than 260 active affiliates, from early 2018 to 2020 – producing more than $1 million in gross revenue last year. Additionally, increased e-mail/promo conversions by 1200%, as well as contest entries- Increased FiftyFlowers email open rate from 6% to 10%, exponentially increasing channel revenue to growth of over recognized as highest growth marketing program in 2018- Improved FiftyFlowers affiliate program, reducing fraudulent transactions and growing affiliate sales to more than annually- Enhanced FiftyFlowers web performance and site speed, increasing organic web traffic by 1100%(to over users/day) and reducing bounce rate to 18%, improving SERP by average of 6 places- Operated as an independent marketing manager and creative director, guiding a small team that provided strategic marketing consultation and creative design services to 15+ client partners from 2012 to 2018.

Experience

1. Digital Marketing Manager

   Jacksons Food Stores

   Feb 2023 — Present · Meridian, ID, US

   Manage digital transformation and communication across digital channels for an organization with over 310 locations, across 7 western states - including Idaho, Oregon, Washington, California, Nevada, Arizona, and Utah- Act as core, ongoing partner in longterm project to redesign and re-release the Jacksons Let\'s Go Rewards loyalty program and mobile application, resulting in new launch in April 2024 and exponential expansions and program upgrades since- Partner with internal and external teams in acquisition, expansion and digital program design, implementation, and enhancement.Manage ongoing communications via push notifications, email, web, to an audience of users and growing- Coordinate and implement processes for local listing and SEO management for all locations and acquisitions, resulting in creation of a dedicated internal application to automate business listing updates across platforms- Manage website implementation (Wordpress), designing and launching a new website in early 2024 to align with new application launch- Coordinate technical digital projects across the organization, connecting digital and IT resources with traditional and in-store advertising programs- Manage projects to ensure digital elements, graphics, language, and other requirements are in place for all ongoing digital customer communication programs.

Education

• Boise State University

  Venture Badge, Entrepreneurship/Entrepreneurial Studies

  2014 — 2015

• Centennial High School

  High School, General Studies

  1999 — 2003

• Boise State University

  Bachelor's Degree, Communication and Media Studies

  2009 — 2014