Jon Hickey
Agency veteran, sports and entertainment leadership with multiple B2B and consumer Fortune 500 brands.
- Role
- VP, Strategic Partnerships at Brooklyn Football Club
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jon Hickey
I have a proven track record of developing and executing strategic marketing campaigns for Fortune 500 companies in both consumer and B2B markets, with a focus on lifestyle and affinity brands. I\'ve leveraged sports and entertainment assets to create innovative and engaging brand experiences driving customer loyalty and growth. I\'ve also led cross-functional teams of marketing, creative, social, and media professionals, and successfully delivered business results for clients such as Under Armour, Delta, Disney, Charles Schwab, GM, LendingTree, IBM, Samsung, EMC, and P&G, among others. My specialties include marketing and brand strategy, sponsorship marketing, event and experiential marketing, marketing analytics, contract negotiation, and business development
Experience
VP, Strategic Partnerships
Feb 2025 — Present · NY, US
Support the growth of the Brooklyn FC (USL Super League) and Brooklyn FC (Champions League) fan base, game attendance and corporate sponsorships and partnerships. Work with ticketing, social and sponsorship teams to enhance marketing outreach and activations. Contribute to planning for men\'s FC club for the 2026 season.
Education
University of Rhode Island - College of Business
Bachelor of Science (B.S.), Marketing
Bentley University - McCallum Graduate School of Business
Master of Business Administration (MBA), Marketing
Skills
- Advertising
- Online Advertising
- B2b
- Direct Marketing
- Social Media
- Sports Marketing
- Social Media Marketing
- Crm
- Analytics
- Public Relations
- Management
- Sponsorship
- Interactive Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Marketing
- Event Marketing Strategy
- Digital Strategy
- Strategy
- Marketing
- Leadership
- Contract Negotiation
- Creative Direction
- Sponsorship Programs
- Strategic Partnerships
- Business Development
- Digital Marketing
- Relationship Marketing
- Email Marketing
- Marketing Communications
- Lead Generation
- Integrated Marketing
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