Jongho Lee

About Jongho Lee

They say innovation happens at the intersection of creativity and technology—and that’s…

Experience

1. Director of Business Development

   Samsung Electronics

   Jun 2008 — Present

   Strategic Leadership & Market Expansion• Drove U.S. business development strategies that efficiently integrated Samsung-branded content, apps, and services into high-profile mobile and wearable device launches, boosting user engagement and market visibility.• Expanded Samsung’s ecosystem reach and grew market share through strategic development initiatives for wearable devices and the Tizen operating system (OS) platform.Global Partnerships & Cross-Functional Collaboration• Served as the global liaison between Samsung HQ in South Korea and Silicon Valley teams, unifying cross-regional efforts and expediting product innovation to drive competitive advantage in worldwide markets.• Managed a portfolio of 30+ global brand partnerships (e.g, Microsoft, Google, Meta, Disney Interactive) spanning mobile devices, wearables, smart TVs, and home appliances, expanding the company’s ecosystem reach.Negotiation & Contract Management• Negotiated complex contracts for diverse content integrations, securing mutually beneficial terms that increased product differentiation and strengthened the company’s competitive advantage in global markets.• Negotiated exclusive partnering agreements with global developers (e.g, Warner Bros. Games, Disney Interactive, Playtika), enabling cross-platform reach and pioneering payment solutions across TV and mobile.Growth & Revenue Generation• Developed a 3-year strategic plan to generate $100M+ in additional revenue for game development companies.• Achieved a 120% surge in partner monetization, user acquisition, and app engagement by forging innovative partnerships and leveraging Samsung Members, resulting in millions of new users.Innovation & Emerging Technology• Developed structured frameworks for fundraising and due diligence, enabling companies to secure investments from Samsung and external investors for integration into the Galaxy App Store and TV ecosystem.

Skills

• Professional Services
• Enterprise Software
• Product Marketing
• Mobile Communications
• Saas
• Partner Management
• Software Development
• Solutions Marketing
• Strategic Partnerships
• Networking
• Mobile Technology
• Agile Methodologies
• Wireless
• Mobile Marketing
• Android
• Mobile Internet
• Mobile Commerce
• Start-Ups
• Go-to-Market Strategy
• New Business Development
• Business Development
• Mobile Devices
• Pre-Sales
• Mobile Applications
• Cross-Functional Team Leadership
• Strategy
• E-Commerce
• Leadership
• Telecommunications