Jonathan Gettle
Product Marketing Manager, Competitive & Market Intelligence @ Zendesk
- Role
- Pmm, Competitive & Market Insights at Zendesk
- Location
- Reno, US
- LinkedIn followers
- 500 followers
About Jonathan Gettle
I build decision-grade competitive intelligence that helps reps win more deals. Today, I…
Experience
Pmm, Competitive & Market Insights
Jan 2022 — Present · Los Angeles, CA, US
I lead the competitive intelligence strategy for Zendesk’s Corporate segment, supporting the GTM success of our Customer Experience (CX) and Customer Service (CS) products. My work empowers sales, marketing, and product teams with timely, actionable insights on market trends, competitor moves, and buyer preferences.Key contributions-Built and scaled CI programs for Tier 1 & tier 2 competitors, supporting 1k+ sales and marketing stakeholders, including content strategy for battlecards, deal support, and executive briefings-Manage Zendesk’s competitive content in Seismic, ensuring relevance and adoption across teams-Led segment & region win/loss interview program to surface insights that inform product roadmap and positioning-Partner with product marketing, enablement, and revenue teams to align intelligence with key launches, market shifts, and strategic bets-Champion the use of AI tools to accelerate CI workflows and deliver insights more efficiently.My work helps Zendesk improve win rates, sharpen positioning, and respond to competitive threats with speed and clarity.
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