Jon Richards
Creative Director & Co-founder @Goodnessbydesign
Signup · Get unlimited contacts
WORK HISTORY
Creative Director & Co-founder @Goodnessbydesign
At GoodnessByDesign, we believe doing good business and doing good in the world go hand in hand. Thoughtful design has the power to amplify your mission, connect with conscious audiences, and inspire meaningful change.Our work spans impactful branding, marketing campaigns, and storytelling for food & drink brands that care about people and the planet. Recent projects include creating a bold Veganuary campaign for Fillerz, crafting a brand identity for Lyford Bridge Honey to celebrate its mission to save bees, and developing storytelling-driven promotions for Veto Beer to position alcohol-free drinks as a vibrant social choice.What we offer- Branding and identity that reflect who you are- Graphic design that tells your story across print and digital- Marketing and messaging that help you reach your audience effectively.If you’re ready to bring goodness to the table, let’s create designs that are meaningful, memorable, and make an impact.
EDUCATION
University of Bath
BA (Hons), New Media
ABOUT JON RICHARDS
The difference between good and great brands is clarity in the thinking behind the design.Through my independent studio, Goodness by Design, I work as a design partner to food & drink brands - helping make sure design decisions actually drive outcomes, not just nicer visuals.That usually means getting involved earlier than a traditional brief allows. Clarifying direction, pressure-testing ideas, and shaping thinking before decisions are locked in and budgets start disappearing.I’ve supported brands like Divine Chocolate by improving the experience for customers receiving product bundles, worked with the team at Sorted Food to explore and shape new ideas from the ground up, and helped growing brands like Arrowtown increase visibility and performance in-store.Alongside this, I also work with newer food & drink brands to build brands and packaging from scratch - applying the same upfront thinking so foundations are solid and don’t need undoing six months later.I’m drawn to businesses that care about people, the planet, and building things properly over time.If design has felt expensive, unclear, or underwhelming in the past, I help teams slow the right parts down so the final work actually delivers.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.