Jon Finkelstein

Executive Creative Director @PwC Canada

I am the Executive Creative Director at PwC Canada where I help lead digital transformation for our clients. Using creativity, technology, and design thinking, we chart new paths for large organizations. We create programs and business models that have gravitas and permanence. We don\'t measure success with Cannes lions, but rather when we make our clients lions in their industry. I am part change agent, part creative instigator, part strategic meddler. I am honoured to host a podcast for PwC called, Shift. Here, we dig into key digital trends and topics to help organizations thrive in an age of disruption.