Sheena Jones

About Sheena Jones

Throughout my career as a journalist, I\'ve led editorial strategy and overseen daily editorial meetings for a fast-growing financial digital news platform that covers business, tech, and culture. With 18 years of experience in the media industry—including at a start-up, local news, and a global network—I have a comprehensive understanding of the media landscape.My expertise includes developing strategies to grow viewership across linear TV, social, digital, and streaming platforms; collaborating with sales and branded content teams to ensure seamless sponsored content integration; and managing bookers to secure guest appearances across programming. I leverage data and research to align editorial content with viewership goals and have successfully hired and developed on-air talent. Additionally, I contribute to original programming, manage department budgets, and create streamlined workflows across teams. I\'m passionate about using my knowledge of local, national, and international storytelling to build global brands and enhance media recognition.

Experience

1. Director of Domestic Newsgathering Versant

   NBCUniversal

   Aug 2025 — Present · New York, NY, US

   Lead and oversee all domestic newsgathering operations during weekend hours, ensuring editorial excellence and accuracy- Serve as the senior editorial authority on weekends, making high-level decisions on story selection, coverage priorities, and deployment strategies- Direct real-time breaking news coverage in coordination with assignment desks, field teams, and bureaus- Collaborate with weekend programming directors, show teams, digital platforms, and senior producers to maintain alignment and consistency across all platforms- Monitor news wires, internal reports, and social media to identify, assess, and elevate key stories.Manage the rapid deployment of field teams and technical resources to support live and developing coverage- Maintain close communication with weekday leadership to ensure seamless editorial continuity and story handoffs- Uphold and enforce editorial standards, newsroom policies, and ethical guidelines.

Education

• Bowie State University

  B.A., Communications Broadcast Journalism

  2002 — 2006

• Baltimore City College High School

  College Prep

Skills

• Journalism
• Photographer
• Booking Producer
• Facebook
• Adobe Audition
• Editing
• Sound
• Radio Producing
• Television
• Producing
• Radio Broadcasting
• New Media
• Voice Over
• Broadcast
• Avid
• Final Cut Pro
• Broadcast Journalism
• Radio
• Enps
• Entertainment
• Breaking News
• Broadcast Television
• Videography
• Field Producing
• News Writing
• Press Releases
• Digital Media
• Radio Host
• Camera
• Segment Producer
• Multimedia
• Video
• Newsletters
• Interviews
• Video Production
• Storytelling
• Media Production
• Audio Editing
• Video Editing
• Marketing