Annabel Long
Strategic Marketing and Campaigns Leader
- Role
- Senior Lead, Campaign Marketing at Shopify
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Annabel Long
I’m a data-driven and customer-focused communications leader with a passion for fusing…
Experience
Senior Lead, Campaign Marketing
Dec 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US
Lead and scale a high-performing campaigns marketing team→Generated $800M+ in pipeline in 2024, impacting three key market segments.→ Present key insights and performance updates to leadership and the broader organization, highlighting marketing’s contribution to company-wide success.→ Define, monitor, and report on critical KPIs to assess the effectiveness of marketing campaigns across diverse sales segments, focusing on pipeline generation, ROI, and cost-effectiveness.→Collaborate with cross-functional teams, including sales and product, to ensure seamless alignment and execution of organizational objectives.
Education
College of Charleston
Master of Communication, Communication and Media Studies
2013 — 2015
College of Charleston
B.A., French, Business Administration, Entrepreneurship
2006 — 2010
Skills
- Marketing
- Social Media Marketing
- Public Speaking
- Event Planning
- Digital Marketing
- Public Relations
- Media Relations
- Advertising
- Research
- Blogging
- Writing
- Social Networking
- Community Relations
- Newsletters
- Editing
- Copywriting
- Content Strategy
- Community Development
- Marketing Strategy
- French
- Content Marketing
- Social Media Relations
- Press Releases
- Social Media
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