Joneric Amundson

WORK HISTORY

EDUCATION

ABOUT JONERIC AMUNDSON

Executive Creative Director | Brand Experience | Experiential Marketing | Human-Centered InnovationI make my living dreaming up ideas and then insisting they behave in the real world. I am an Executive Creative Director based in Southern California, with nearly twenty years spent leading creative work that has roamed widely—across global campaigns, experiential endeavors, and the stubborn task of helping brands tell the truth about themselves in ways people actually care to hear. I have done this in crowded streets in New York City and in community-minded corners of Southeast Asia, and the lessons learned in each place have been equally instructive.My education began with human behavior and psychology, which is to say I studied people before I studied brands—an order of operations I have found both practical and merciful. This background allows me to mix emotional intelligence with strategy, so that even the most complicated ideas—AI, emerging technology, or the uneasy relationship between humans and machines—can be made intelligible, useful, and occasionally even welcome.Over the years, I have built and guided creative teams, led pitches that decided their own fate by winning, and helped grow multimillion-dollar relationships with Fortune 500 companies in technology, retail, automotive, and healthcare. I am particularly fond of work that balances imagination with consequence: ideas that stretch, but still land on their feet and produce results a business can recognize without squinting.When not occupied with brands and deadlines, I have been known to dance, box, and write for a docu-reality series—activities that taught me discipline, timing, and the value of a good story that knows when to stop talking. I am a graduate of California College of the Arts, and I collect vintage boomboxes, which may explain both my fondness for analog craft and my respect for things that were built to be heard.