Jon Delord
Revenue Growth & Business Insights Executive
- Role
- Vice President of Business Intelligence at Charlotte Hornets
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jon Delord
Insights & Analytics, Brand, & Technology Executive | Catalyzing Strategy & Execution | Driving Business Development High-energy and results-oriented leader with versatile Swiss Army Knife expertise, spanning divergent verticals and enabling transformative leadership in marketing, strategy, brand, analytics, and technology, to name a few areas.* Possess 20+ years of experience building and managing the insights & analytics divisions for some of the most innovative and disruptive brands in the sports, entertainment, media, consumer package goods, retail, and hospitality sectors. Proven record in driving year-over-year revenue growth by integrating artificial intelligence, machine learning, and cloud computing technology for business expansion.* Demonstrated ability to collaborate with enterprise clients and align market research outcomes with both short-term project goals and long-term strategic objectives. Mentored and coached many direct reports and colleagues to bring out the best in their performance and create a culture of trust, adaptability, and growth. Capability to manage several tasks, operate in a fast-paced environment, perform efficiently under pressure, and meet tight deadlines.Areas of Expertise:* Strategic Vision & Planning* Revenue Generation & Profit Optimization* Brand & Product Development* Data Visualization & Storytelling* Collaboration & Influencing* Public Speaking & Thought LeadershipSelected Career Achievements:* Directed technology and data strategies for stadium and arena projects, focusing on operational costs, revenue potential, and commercialization strategies.* Acted as a subject matter expert for an early-stage sports industry SaaS startup, providing guidance on AI integration and product development.* Aided in innovation and the scaling of AI-powered solutions in sports, ticketing, and fundraising.* Achieved a significant revenue increase, launched an AI-driven SaaS platform, and expanded market reach despite challenges posed by COVID-19.* Developed master data management and analytics platforms, delivering insights for pricing, demand forecasting, and customer engagement for over numerous clients in hospitality, sports, and entertainment.* Created a \"KPI Tree of Influence\" identifying and measuring specific operational KPIs that drove per capital spending within sports and entertainment venues.*Built Insights and analytics divisions from scratch at Legends, Haggar, Dickies, and Univision.
Experience
Vice President of Business Intelligence
Jul 2025 — Present · Charlotte, NC, US
Education
SMU Cox School of Business
Masters of Business Administration
Columbia University
Bachelor
Skills
- Event Management
- Creative Strategy
- Leadership
- Market Planning
- Market Research
- Business Intelligence
- Marketing Management
- Market Analysis
- Sales
- Online Marketing
- Email Marketing
- Research
- Brand Development
- Segmentation
- Strategy
- E-Commerce
- Marketing Research
- Forecasting
- Consulting
- Customer Insight
- Management
- Marketing
- Business Analysis
- Event Planning
- Digital Marketing
- Retail
- Direct Marketing
- Competitive Analysis
- Creative Direction
- Media Planning
- Advertising
- Product Marketing
- Merchandising
- Brand Awareness
- Social Media Marketing
- Online Advertising
- Analytics
- Brand Management
- Competitive Intelligence
- Business Strategy
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