Jon Delord

Revenue Growth & Business Insights Executive

Role
Vice President of Business Intelligence at Charlotte Hornets
Location
Charlotte, NC, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Jon Delord

Insights & Analytics, Brand, & Technology Executive | Catalyzing Strategy & Execution | Driving Business Development High-energy and results-oriented leader with versatile Swiss Army Knife expertise, spanning divergent verticals and enabling transformative leadership in marketing, strategy, brand, analytics, and technology, to name a few areas.* Possess 20+ years of experience building and managing the insights & analytics divisions for some of the most innovative and disruptive brands in the sports, entertainment, media, consumer package goods, retail, and hospitality sectors. Proven record in driving year-over-year revenue growth by integrating artificial intelligence, machine learning, and cloud computing technology for business expansion.* Demonstrated ability to collaborate with enterprise clients and align market research outcomes with both short-term project goals and long-term strategic objectives. Mentored and coached many direct reports and colleagues to bring out the best in their performance and create a culture of trust, adaptability, and growth. Capability to manage several tasks, operate in a fast-paced environment, perform efficiently under pressure, and meet tight deadlines.Areas of Expertise:* Strategic Vision & Planning* Revenue Generation & Profit Optimization* Brand & Product Development* Data Visualization & Storytelling* Collaboration & Influencing* Public Speaking & Thought LeadershipSelected Career Achievements:* Directed technology and data strategies for stadium and arena projects, focusing on operational costs, revenue potential, and commercialization strategies.* Acted as a subject matter expert for an early-stage sports industry SaaS startup, providing guidance on AI integration and product development.* Aided in innovation and the scaling of AI-powered solutions in sports, ticketing, and fundraising.* Achieved a significant revenue increase, launched an AI-driven SaaS platform, and expanded market reach despite challenges posed by COVID-19.* Developed master data management and analytics platforms, delivering insights for pricing, demand forecasting, and customer engagement for over numerous clients in hospitality, sports, and entertainment.* Created a \"KPI Tree of Influence\" identifying and measuring specific operational KPIs that drove per capital spending within sports and entertainment venues.*Built Insights and analytics divisions from scratch at Legends, Haggar, Dickies, and Univision.

Experience

  1. Vice President of Business Intelligence

    Charlotte Hornets

    Jul 2025 — Present · Charlotte, NC, US

Education

  • SMU Cox School of Business

    Masters of Business Administration

  • Columbia University

    Bachelor

Skills

  • Event Management
  • Creative Strategy
  • Leadership
  • Market Planning
  • Market Research
  • Business Intelligence
  • Marketing Management
  • Market Analysis
  • Sales
  • Online Marketing
  • Email Marketing
  • Research
  • Brand Development
  • Segmentation
  • Strategy
  • E-Commerce
  • Marketing Research
  • Forecasting
  • Consulting
  • Customer Insight
  • Management
  • Marketing
  • Business Analysis
  • Event Planning
  • Digital Marketing
  • Retail
  • Direct Marketing
  • Competitive Analysis
  • Creative Direction
  • Media Planning
  • Advertising
  • Product Marketing
  • Merchandising
  • Brand Awareness
  • Social Media Marketing
  • Online Advertising
  • Analytics
  • Brand Management
  • Competitive Intelligence
  • Business Strategy

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Jon Delord — Vice President of Business Intelligence at Charlotte Hornets in Charlotte, NC, US | Unifers