Jonathan Carroll
Director, Digital Marketing @Custom Truck One Source
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WORK HISTORY
Director, Digital Marketing @Custom Truck One Source
Lead, manage and cultivate a world-class digital marketing team. • Manage digital-specific marketing spend and strategy to ensure effective campaign performance and optimal ROI. • Lead the ongoing optimization and development of all company websites and applicable data feeds, including but not limited to the following mechanisms: User Experience (UX) strategies, SEO best practices, conversion rate optimization, backlink building, ecommerce evolution and real-time inventory descriptions, pricing and images. • Ensure cohesive and streamlined integrations and data sterilization across all applications in use by the digital marketing team, including but not limited to Marketing Automation, Customer Relationship Management, Conversational Marketing and Call Tracking software. • Oversee digital marketing data architecture and dashboards to ensure continual feed of actionable campaign analytics. • Manage omni-channel digital marketing campaigns, including but not limited to email marketing, social media, retargeting, third-party listings, search engine marketing, geofencing, and additional applicable digital channels. • Collaborate with the content marketing team to ensure best delivery of targeted and effective messaging within appropriate channels. • Other job duties as needed
EDUCATION
Texas A&M University
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT JONATHAN CARROLL
A creative professional with a background in Digital Marketing & Management. Specialties…
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