Jon Covato
Director, Product Management @MadConnect
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WORK HISTORY
Director, Product Management @MadConnect
Fractional engagement leadership; future-proofing and innovating on client businesses, and their respective technology stacks, through product-focused data transformation.
EDUCATION
York University
Professional Certificate in Digital Design, Faculty of Design
York University
Bachelor of Design with Honours, Faculty of Design
University of Waterloo
Master of Business, Entrepreneurship and Technology, Faculty of Engineering / Management Science
SKILLS
ABOUT JON COVATO
As a cross-functional leader, advisor, and strategist, I operate at the intersection of marketing, product, engineering, data, and IT to support organizations in maturing their utilization of advertising and marketing technology, fueled by data. I view technology as an enabler of new digital capabilities: tooling that comes to life when paired with strategic application, usable assets, and defined processes that support the people operating the technology to generate business outcomes. I can pivot and connect the weak links between high-level vision and strategy to technical solution implementation, drawing on my breadth and depth of 15 years of digital domain experience and expertise—with a downstream view toward the benefit to the customer, end user, or business.Key capabilities- Platform advisory, strategy, roadmapping- Solution delivery, team leadership, resourcing, program scoping, requirements definition - Transversal partnership across marketing, product, engineering, and data functions in an agile project/development environment- Marketing and data platform tooling, instrumentation, and integration- Measurement strategy, tag management, and tracking instrumentation- Data visualization, analysis, and insight generation- Testing, experimentation, and optimization- Omni-channel marketing automation and personalizationMarketing technologies: digital experience platforms, content management systems, web / mobile / app analytics, tag management, data visualization, customer data and identity management platforms, marketing automation and orchestration platforms, testing and experimentation platforms, paid media and advertising platforms, SEO and search marketingVerticals: technology, digital media, professional services, telecommunications, food and beverage, healthcare, higher education, retail, real estate, and financeBusiness / revenue models: SaaS, Ad Monetized, B2C, B2B, B2B2C, D2C, C2C
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