Jon Corwin

About Jon Corwin

Analytical & multi-disciplined digital leader with over 10 years of comprehensive…

Experience

1. Senior Growth Product Manager

   Bloomreach

   Mar 2022 — Present

   Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth- Responsible for leading & executing product-led growth (self-service) go-to-market strategy for Bloomreach Engagement, a leading omnichannel marketing automation and CDP solution, to enable end-users to try the product quickly and realize fast time-to-value without sales or sign-up friction - Build new growth strategy & GTM motion: Building new self-service Free Trial program and PLG motion to acquire new customers, and drive product-led adoption > activation > monetization over their lifetime (e.g. product launch strategy, lead nurture, PQL qualification, balancing CAC/LTV)- Customer Onboarding & Activation: Build self-service functionality & remove friction from the onboarding experience based on best practice PLG fundamentals - Experimentation & optimization: Leading experimentation and data-driven optimization of new trial & GTM motion to drive key product growth metrics. North star is to increase revenue and new ARR for the product - Analytics & data visualization: Drive comprehensive product analytics practice covering the entire funnel from marketing acquisition to conversion. Build full trial funnel views for all-company visibility - Product execution: Product ownership and orchestration to deliver on self-service roadmap, including key platform ecosystem integrations (e.g. Shopify, BigCommerce, Magento), to drive self-service user adoption

Education

• DePauw University

  Bachelors of Arts, Economics & Management, Computer Science

  2006 — 2010

Skills

• Conversion Optimization
• User Experience
• User Interface Design
• Online Marketing
• Advertising
• E-Commerce
• Wordpress
• Social Media
• Integrated Marketing
• Marketing Automation
• Web Marketing
• Analytics
• Marketing Communications
• Product Management
• Start-Ups
• Management
• Google Adwords
• SEO
• Adobe Creative Suite
• Inbound Marketing
• Google Analytics
• Mobile Marketing
• Cloud Computing
• Videography
• Online Advertising
• Digital Marketing
• Web Design
• Entrepreneurship
• Web Analytics
• Content Marketing
• Social Networking
• Sem
• Leadership
• Social Media Marketing
• Web Development
• Ppc
• Content Strategy
• Marketing Strategy
• Marketing
• Css