Jon Barber
Vice President, Consumer Tech | Military Resale Channel (AAFES, NEX, MCX) | Driving Growth for Global Brands
- Role
- Vice President of Marketing at Military Sales & Service
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Jon Barber
With over 25 years at Military Sales & Service Co, I’ve dedicated my career to…
Experience
Vice President of Marketing
May 2000 — Present · Dallas-Fort Worth, TX, US
With over 25 years at Military Sales & Service Co, I’ve dedicated my career to connecting leading consumer technology brands with the military resale channel — including AAFES, NEX, and MCX.From launching innovative electronics and gaming products, to managing full-line tech assortments for global brands like Logitech, Anker, Fujifilm, Govee, TP-Link, and more, I’ve built a track record of growing sales, optimizing assortments, and streamlining the path from vendor to shelf.My role today as Vice President of Marketing is about more than just marketing: I lead vendor partnerships, new item launches, retail strategy, and category growth that directly impact service members and their families.Specialties: Military resale strategy, vendor negotiations, product launches, channel marketing, category management, retail operations, consumer technology trends.I’m a lifelong gadget guy and enjoy turning that curiosity into results for the brands I represent and the communities we serve.
Education
Texas Christian University
BS, Economics
1996 — 2001
Skills
- Marketing
- Strategic Planning
- Advertising
- Market Planning
- Account Management
- Retail
- Social Media Marketing
- Sales
- Market Research
- Marketing Communications
- Business Development
- Marketing Research
- Forecasting
- Sales Management
- Brand Management
- Marketing Strategy
- Trade Shows
- Merchandising
- Social Media
- New Business Development
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