Jonathon Dawes Bcya
Wilson Global Affiliate Ambassador @Wilson Sporting Goods Co.
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WORK HISTORY
Wilson Global Affiliate Ambassador @Wilson Sporting Goods Co.
London, GB
Jonathon is a Global Affiliate Ambassador and sponsored tennis professional for the world #1 tennis brand, Wilson. His focus is on promoting the brand with students and tennis players in the London and South East region. In this role currently, Jonathon- Work with Marketing manager to forge new links and support brand development amongst tennis players and student groups - Develop engaging social media content- Organise events that showcase the brand within the London + South East region- Represent the brand at nation wide eventsAchievements to date: Back to School Campaign: During the 2023 Wilson ‘Back to School Campaign’ across Q3, Jonathon ranked 2nd in Europe for the sale of Wilson good, achieving over £4500 in sales. Wilson Student Wellbeing Day: Jonathon organised and delivered a student wellbeing event in partnership with King’s College London and Virtus Leisure Management. This event provided 50 students with a fully funded free of charge wellbeing day which included HITT, cardio tennis, yoga, UV Tennis, a Q&A with 2021 US Open Champion, Emma Raducanu MBE and a goody bag worth £50. Ultra Demo Day: Jonathon was handpicked as one of a small number of coaches globally to deliver a series of exclusive demo days for the game changing Wilson Ultra V4 racket. Jonathon delivered demo days at King’s College London Tennis Club, New River Sports Centre and Sundridge Park Lawn Tennis Club.
EDUCATION
Durham University
Master's Degree , MA in Research Methods (Politics, International Relations, Security)
Rhyl High School
Secondary School
King's College London
Bachelor of Arts (Hons) - Philosophy, Politics and Economics , Political Economy
Coleg Cambria
A levels
ABOUT JONATHON DAWES BCYA
Jonathon is a multi-award-winning tennis coach, volunteer, public speaker, changemaker, and academic scholar with a passion for empowering people from all backgrounds through harnessing the power of collaboration and joined-up thinking. His work centres on driving inclusion, opening up opportunities, and enhancing self-esteem for children and young people.Key Areas of Expertise:Tennis Programme Leadership: Jonathon designs and leads innovative tennis initiatives and programmes that increase participation, foster inclusivity, and set high standards of excellence. Youth Empowerment & Governance: Jonathon champions the voices of young people by engaging them in meaningful decision-making processes and driving co-production of knowledge.Policy, Research & Strategy Development: Jonathon specialises in developing and implementing research and policy which ensures decision making is grounded in rigorous and accessible research, monitoring and evaluation, lived experiences and creates measurable social impact.Modernised Design, Delivery, Management and Consultancy: From conceptualising to execution, Jonathon works independently and as part of a team to deliver a diverse range of events, programmes and projects, driving success and engagement at every level and harnessing the power of Generative AI.Public Policy, Communications and Networking: With extensive experience in stakeholder relations, communication and networking, Jonathon helps shape narratives and public policy.Public Speaking & Leadership: As an accomplished speaker, Jonathon expertly chairs panels, hosts events, interviews and delivers keynotes across the landscape of politics and sport. Following the achievement of a First-Class Honours degree in Philosophy, Politics, and Economics (PPE) from King’s College London, Jonathon is currently pursuing a Masters and PhD at Durham University. His research focuses on polycentricity, power, politics and ‘what works’ in British Tennis and is supported by the prestigious NINE DTP Sport and Society Scholarship.Alongside his academic journey, Jonathon serves as the youngest-ever LTA Councillor in the organisation’s 136-year history, where he contributes to the strategic governance of British tennis. He is also an Affiliate Ambassador for Wilson, the global leader in tennis, and a project manager and consultant for several organisations within the sports sector, specialising in club development, university tennis, sustainable workforce development, equality diversity and inclusion and sport for development programmes, projects and events.
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