Jon Bailey

About Jon Bailey

Data-driven game marketer with experience across multiple business models and marketing tactics: GaaS - Rainbow Six Siege marketing lead for 4 years, crafting seasonal marketing plans and growing esports platform for Ubisoft\'s most successful game of all time. Optimization of CPA, ARPU, and other post-launch KPIs. - Rainbow Six Extraction launch lead, management of $20M+ launch marketing budgetEsports - Rainbow Six Siege Pro League marketing lead, including 3 Six Invitational launches and one long-form documentary (To Win it All: Road to The Six Invitational)Free-to-play - Hyper Scape post-launch marketing content and XDefiant announce/closed test marketing Post-launch marketing - plethora of DLC and Season Pass launches, including Steep, The Crew, Watch Dogs 2, and more

Experience

1. Senior Growth Manager

   Amazon Game Studios

   Dec 2022 — Present · New York, NY, US

Education

• University of Minnesota

  Bachelor of Individualized Studies, Communications, Media Production, Spanish Studies

• UMN Carlson School of Management

  Master of Business Administration (MBA), Brand Management

Skills

• Social Networking
• Social Media Marketing
• Integrated Marketing
• Direct Marketing
• Strategy
• Photoshop
• Radio Advertising
• Spanish
• Blogging
• Social Media
• Brand Management
• Marketing Strategy
• Marketing
• Copywriting
• Creative Writing
• Direct Mail
• Advertising
• Media Production
• Event Management
• Management
• Html
• Marketing Communications
• Public Speaking
• Radio
• Creative Development
• Online Advertising
• Analytics