Jonathan Wiese
Partner at 3.2.1, Inc.
- Role
- Chief Brand Officer at Tribexa
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jonathan Wiese
Strategist, writer, facilitator and creative lead, I have built my worklife around helping leadership teams do the next initiative well. I believe that this ability to launch is essential - perhaps more essential long-term than any other skill of an organization - but it\'s often overlooked in daily business. This is where we help organizations realign to the future.With 3.2.1, we\'ve worked to create a naming and brand strengthening company that helps chart the path and assists on the journey of the effective launch. This is work that brings together my passions — around vision setting, brand-strengthening, creativity, strategic planning, teamwork facilitation, communications and seamless execution. My background includes two-decades of award-winning work with some of the best known brands (Apple, Coke, 3M, Target) and an MBA from the University of Minnesota Carlson School of Business.
Experience
Chief Brand Officer
Nov 2022 — Present
Education
St. Olaf College
BA, Advertising in Cultural Context
UMN Carlson School of Management
MBA, Strategic Management and Marketing & Logistics
Skills
- Advertising
- Direct Mail
- Social Media
- Strategy
- Creativity
- Public Relations
- Strategic Communications
- Digital Marketing
- Branding & Identity
- Copywriting
- Product Naming
- Marketing Communications
- Creative Direction
- Creative Problem Solving
- Idea Generation
- Brand Development
- Online Marketing
- Leadership
- Strategic Planning
- Brand Architecture
- Digital Strategy
- Brand Management
- Launches
- Content Strategy
- Marketing Strategy
- Company Naming
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